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BI Encyclopedia

Advanced Analytics

What is Advanced Analytics?

Advanced analytics is a desirable feature that may be embedded in software applications to provide deeper insights into trends. Applications utilizing this feature provide a unique value proposition by developing advanced (and often proprietary) statistical models and making advanced analytics easily accessible in the users’ analysis. One of the key features of Advanced Analytics is data appending services.

In addition to delivering a base level of analytics in the application (typically referred to as table stakes), software providers may differentiate themselves by adding more sophisticated self-service functionality and advanced analytics.