BI Encyclopedia

Data Profiling

What is Data Profiling?

Data profiling is a method of preparing data for visual analysis. We’ve all spent countless hours grappling with spreadsheet software to manipulate text, set up pivot tables, or create charts. Advanced BI applications simplify data complexity and analysis by automating the tasks of data profiling, modeling, and blending.

These profiling tools shape the data in a way that makes sense for analysis, empowering all users to make data-driven decisions regardless of their technical expertise.