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BI Encyclopedia


What is OEMs?

OEMs are manufacturers who resell other companies’ products under their own names and branding. In the BI arena, OEMs are typically Software as a Service (SaaS) providers who embed business analytics applications into their software. These embedded applications typically come with custom licensing and a suite of technical advisory services. OEMs will license BI products in order to sell more software, increase revenue, and reduce costs.