How To Use Big Data to Improve Your Customer Service

Customer experience is everything.

Recent research has revealed that 90 percent of buyers are willing to pay a premium for better customer experience. The key is understanding what an improved experience actually means for a customer, however.

The rise associated with analytics has positioned companies to achieve closer customer analysis—on a far greater scale than feedback surveys or social media comments. With access to a mix of complex data sets from an array of sources, companies now have better insight into customer behavior, leading to higher sales numbers and better customer service.

With that will in mind, here are five ways you can use this new emphasis on information to deliver much better customer care.

1 . Know Your Target Audience Much Better

In the past, data collected on customer interactions were primarily drawn from observation and direct engagement. These sources provided some level of insight but were difficult to aggregate—making it a challenge to get a comprehensive view. Today, companies are able to examine thousands of information points on each customer to better understand and segment their best customers.

For example , companies have used big data to figure out how millennial buying habits differ from previous generations. In terms of a singular product, companies now understand why the product…

Read More on Dataflow


Scottie Todd

Scottie Todd

Digital Marketing Lead

“Level 4 marketing wizard on a quest for
data insights one blog post at a time.”

Subscribe To Our Blog

Let’s Keep In Touch

Get the latest product and data analytics insights. Straight to your inbox.