Putnam for Governor
The Modern Data-Driven Political Campaign:
Powered by Inzata
In May 2017, Adam Putnam (R, FL) announced his campaign for Florida governor in the 2018 election.
He was one of eight candidates running for the Republican party nomination.
The campaign was begun in a grass-roots manner, with a small campaign office in Bartow, FL, Adam’s hometown.
The Challenge
Massive Raw Data | Multiple Sources | Tight Timelines
Industry
Political Campaign | Political Parties
What We Did
Data Enrichment | AI Digital Transformation | Real-time Data Pipelines
“In a campaign, things move incredibly quickly. We wanted data to drive our decisions, but with more than 100 different sources of data on polls, voters, donations, events and media, we lacked the skilled manpower to bring it together, much less analyze it. We looked at many other tools before finding Inzata. Nothing else was up to the task.”
– Michael Marinacchio, Deputy Campaign Manager, Putnam for Governor
Quick Time to Value
“We were up and running on Inzata in just a few days. In less than 2 weeks, we had used Inzata to build and analyze the largest political dataset in state and party history 2,200 individual data points on each of 14 million prospective voters. Inzata became the backbone of our campaign. Nothing else came close to Inzata’s speed of integrating and modeling the data. Inzata’s AI is amazingly fast and accurate.”
Digital Transformation
“Inzata allowed us to build the largest integrated dataset of voter data in the history of our party. The way Inzata’s artificial intelligence was able to rapidly bring together data from more than 100 individual sources was remarkable. We really never thought it could be done so quickly.”
“Inzata became the backbone of our campaign. Nothing else came close to Inzata’s speed of integrating and modeling the data. Inzata’s AI is amazingly fast and accurate.”
14,000,000
Prospective Voters
Using Data to Build & Analyze the Largest Political Dataset in State & Party History
Inzata’s advanced analytics allowed Putnam’s campaign team to build and analyze the largest political dataset in state and party history: 2,200 individual data points on each of 14 million prospective voters.
