GOLF LIFE NAVIGATORS: ACHIEVING EXCELLENCE
Called the “eHarmony of Golf,” by GOLF MagazineTM, Golf Life Navigators utilizes a club-and-lifestyle matching algorithm called “ProGuide³,” developed and overseen by PGA professionals to provide precise matches and recommendations to its customer seeking to relocate to a golf or country club lifestyle. GLN wanted to speed up its analysis and response time while also going deeper to extract more insights from its data.
THE BUSINESS CHALLENGE
GLN’s ProGuideTM is a scientific matching process that captures and considers over 800 individual criteria and client preferences including location, budget, golfing habits, amenities, internal and external motivators.
This process required between 24 and 48 hours for a match to be returned under a manual and labor-intensive process.
THE INZATA DIFFERENCE
Using Inzata to analyze customer preferences and satisfaction scores, GLN automated their business process to return accurate, high quality results in less than two seconds.
GLN uses Inzata Analytics to create new revenue sources by performing advanced analysis on the vast store of data they collected on golf club amenities and market preference.
GLN securely processes data and generates customized preference and behavior analytics that provide essential market information to a host of audiences: Golf Club operators, real estate professionals, lifestyle marketers, equipment manufacturers, and property developers. GLN plans to generate new revenue of around $4 million from these advancements.