geographic data

How Geographic Data is Used to Make the Best Business Decisions

While making important business decisions, companies, governments, and organizations are increasingly relying on geographic data to tailor their choices to circumstances on the ground. From deciding where to start new stores to determining whether groups in particular regions will respond favorably to new products, big data features heavily in the process. It’s important, however, to…

big data analytics

Data Analytics: How It’s Used in 6 Common Industries

Being able to efficiently collect and manage digital information has become a vital business process across all industries. There was a time when databases and massive collections of digital information were mainly  the tools of researchers, actuaries, statisticians, and scientists. These days, however, even owners of small companies can access sophisticated datasets for the purpose…